In this hilarious advertisement turned social experiment, unsuspecting couples walked into a 150-seat movie theater filled with 148 badass bikers and discovered that the only two empty seats were smack-dab in the middle. Some of the couples exited the theater to avoid having to shuffle past the bikers, but those who stayed were rewarded with Carlsberg beers and a whole lot of cheering. What would you do in that situation? Would you leave knowing your life would still be intact or trek your way to the middle of the theater and risk offending one of those intimidating guys? Just another reason why people shouldn’t judge based on appearances.